Strackk - Online commercials

The project

The client: Strackk

Direct work for Strackk, a design brand specialized in thin, yet super strong wall shelves and interior accessories.

Brief

Create an animation from a set of 10 key features using as little text as possible.

Highlight

Highlight the customization options in Length, Depth, Color, Lighting, Finish, Strength and sustainability.

Skills

Adobe Photoshop for storyboards, Cinema 4D / Redshift for the 3D and Adobe After Effects for the edit and video post.

Project Management

Design

Modeling & Texturing

Rigging and optimizing

Details

By working in segments – script, storyboard, rough animation, texturing and lighting – and getting each segment finished and signed off, we had minimal surprises before starting the end-rendering process.

Expanding the request to 2 different online commercials + an instruction type video forced me to really optimize the scenes, textures and renders. The project rendered for 168 hrs.

I’ve used an Xpresso driven rig for the shelves, making length, lights, strips and logo animations way easier.

LAUNCH WEBSITE